Real Property Alpha - Latest Comments in Interview with Kevin Maggiacomo, CEO of Sperry Van Ness

Re: Interview with Kevin Maggiacomo, CEO of Sperry Van Ness

Reeder — Thu, 22 Oct 2009 13:53:22 -0000

TB1000 - I think you have a legitimate question here that I didn't answer in my first reply. However, I think the response can fill an entire blog post, so I'm going to do that and post it later today. Also, I suggest a steel cage match between you and Duke Long. But not MMA/Octagon style. I want to see 20 foot steel cage walls like the 1980's WWF matches.

Re: Interview with Kevin Maggiacomo, CEO of Sperry Van Ness

TB1000 — Thu, 22 Oct 2009 12:15:00 -0000

Okay, so I read through your drivel twice and still didn't see a response on how it adds value and adds to your bottom line.

Again, I am just trying to better understand the value add (in terms of $$ to the bottom line) that being on Twitter can provide to someone in your line of work. It's a pretty simple question, but you keep making obscure references to past years and joining in the movement or dealing with the reprecussions of not doing so.

Re: Interview with Kevin Maggiacomo, CEO of Sperry Van Ness

TB1000 — Thu, 22 Oct 2009 09:14:22 -0000

I appreciate the replies but neither response has yet to lay out how this will drive your business. Sure, you make new virtual connections but have those connections driven tangible results to your bottom line?

I'm in a different area of the industry where social media is actually frowned upon, but I am curious to how it actually adds value. How does it make your business any different than the millions of other users that are using it? Bottom line results are driven by people and businesses with an edge on their competition. This can be experience, talent, intellect, work ethic, a real network with meaningful connections, etc.

dukelong, you mentioned its about interaction with potential or existing clients but how does this make it more valuable than simply picking up the phone. How much value can really be added in 140 characters or less?

Re: Interview with Kevin Maggiacomo, CEO of Sperry Van Ness

Reeder — Wed, 21 Oct 2009 20:50:40 -0000

TB1000- Are you a computer sent from the future? Just kidding.

I think Duke Long gets it right. These tools are about engaging others in communication. Twitter simply lowers the bar in terms of time commitment/attention required for that communication. It is also the first platform that defaults to public viewing of profiles. That has led to its extreme growth. Personally, I find tons of value in the speed in which I can acquire new connections. Not every connection is valuable, but some are, and roadblocks to acquiring connections (see LinkedIn) don't help.

Re: Interview with Kevin Maggiacomo, CEO of Sperry Van Ness

TB1000 — Wed, 21 Oct 2009 13:18:24 -0000

I still don't understand how adopting a 140-character social media platform will help drive business. It does seem useful for a CRE broker to make a quick post about a listing or a recent transaction in their market, but if I am a CRE owner and looking for someone to help sell my property a 140-character blurb isn't going to close the deal for me.

It also seems that with so many people adopting these platforms that the quality of the information will suffer. There will be very unsophisticated users making posts for the sake of making a post, rather than passing along meaningful information that could impact a transaction.

So, other than the "me too" mindset, will those experienced users of social media please explain to me how it can help their busines and how it has helped their business?